E-commerce company’s disruptive subscription model threatened by consumer groups
An e-commerce company selling products through a subscription model is facing criticism in the press, on forums, and consumer association websites regarding its disruptive economic model, marketing techniques, and after-sales service.
What we’ve done
Negotiating with consumer association platforms to correct misleading information, remove inaccurate articles, and take down consumer reviews that violate current laws and terms of use.
Initiating a negotiation protocol with online press editorial teams to remove contentious content.
Conducting investigations to identify the authors of anonymous messages on forums and blogs and implementing strategies to remove defamatory, inaccurate, and harmful content.
