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E-commerce company’s disruptive subscription model threatened by consumer groups

An e-commerce company selling products through a subscription model is facing criticism in the press, on forums, and consumer association websites regarding its disruptive economic model, marketing techniques, and after-sales service.

What we’ve done

  • Negotiating with consumer association platforms to correct misleading information, remove inaccurate articles, and take down consumer reviews that violate current laws and terms of use.
  • Initiating a negotiation protocol with online press editorial teams to remove contentious content.
  • Conducting investigations to identify the authors of anonymous messages on forums and blogs and implementing strategies to remove defamatory, inaccurate, and harmful content.
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