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CEO of a multinational healthcare and beauty retail group’s integrity under attack amidst adverse press

What we’ve done

  • Negotiation with the British tabloid’s editorial team, the source of the contentious article, and securing the permanent removal of the article.
  • Activation of tailored strategies that resulted in the removal of reproductions of the source article.
  • Implementation of obfuscation and negotiation strategies to remove contentious images.
  • Creation and dissemination of editorial content to enhance the client’s profile in the press.