CEO of a multinational healthcare and beauty retail group’s integrity under attack amidst adverse press
The CEO of a multinational healthcare, pharmacy, and beauty retail group operating in the U.S., Europe, and Latin America is the target of attacks on his private life and is facing the dissemination of personal articles and photographs in the press.
What we’ve done
Negotiation with the British tabloid’s editorial team, the source of the contentious article, and securing the permanent removal of the article.
Activation of tailored strategies that resulted in the removal of reproductions of the source article.
Implementation of obfuscation and negotiation strategies to remove contentious images.
Creation and dissemination of editorial content to enhance the client’s profile in the press.
