CEO of multinational healthcare group faces personal attacks threatening company reputation
The CEO of a multinational healthcare, pharmacy, and retail group operating in the U.S., Europe, and Latin America is being targeted with attacks on his private life and is facing the publication of personal articles and photographs in the press, which in turn has a domino effect of undermining the reputation of the group
What we’ve done
Negotiating with the British tabloid’s editorial team, the source of the contentious article, and securing the permanent removal of the article.
Activating tailored strategies that led to the removal of reproductions of the source article.
Implementing obfuscation and negotiation strategies to remove contentious images.
Creating and disseminating editorial content to enhance the client’s profile in the press.
